Online Women’s Clothing Boutique Branding & Shopify Design
let’s get styled
Get ready to shop affordable and chic styles at this new online women’s clothing boutique. Let’s Get Styled just launched and I am so excited to share this project. Working with Kim and Kiara on this project was so much fun! These two had a vision and it was so much fun helping bring that to life.
Kim and Kiara have been dreaming about creating this online boutique for quite some time now. These two sister-in-loves share an affinity for all things fashion so they put their heads together and took the leap into creating Let’s Get Styled - an online women’s boutique making life and fashion easier for the multi-faceted woman.
CUSTOM BRANDING
The first phase of our project was dedicated to creating an actual brand around Let’s Get Styled. During discovery, K&K mentioned that they wanted LGS to feel minimal and chic but also carry a little bit of sophistication. We landed on modern, clean logos and a neutral color palette that will allow their branding to play beautifully alongside their styles on the site.
LGS wanted a site that was
MINIMALISTIC / EASY TO NAVIGATE / LUXE
SHOPIFY TEMPLATE CUSTOMIZATION
When it came to the web design process, we definitely had to consider the user experience when it came down to purchasing products and how the site translated to mobile. As with many other product-heavy e-commerce sites, we landed on Shopify as our platform of choice. A simple template customization with a few custom-coded customizations did just the trick for the ladies at LGS. The minimal design allows their styles and product images really stand out. Customers can shop easily on mobile and desktop which was incredibly important to K&K.
High-quality BRAND PHOTOS
To tie it all together, Kim & Kiara met me at a studio local to the Atlanta area for a full brand photo shoot. They brought along their styles and modeled their own pieces and looked so good while doing it. Your site can be set up in the most incredible way, with a clean design and captivating copy but brand imagery plays a HUGE role in the success of your website. I am so happy that I got to use both of my passions during this project - fun fact these are my favorite kinds of projects to work on, hehe!
CONSIDER THIS YOUR SIGN TO DIVE ALL INTO AN ALL-INCLUSIVE PHOTO + WEBSITE DESIGN PACKAGE WITH ME. IF YOU WANT TO LEARN MORE ABOUT THIS, DEFINITELY REACH OUT!
Overall, working with these gals on this fun new venture was an HONOR. When other small business owners trust me to help them make their dreams a reality, ooooweeee that’s where the magic happens. Be sure to check out Let’s Get Styled and shop their newest collections at www.shopletsgetstyled.com.
